by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2005 SMM-012 Soak it up Understanding your customers requires more than immersing yourself in a pool of information on their habits. You need to squeeze the data in the right way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-004 Marketing Due Diligence Dr Brian Smith, Professor Malcolm McDonald and Professor Keith Ward reveal a new process which may help get marketing into the boardroom.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-026 Strategy Making: What works is what fits There isn’t an ideal way of making strategy. The best will fully rreflect a firm’s culture and external relationships.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2006 SMM-016 The Extra Mile We know that marketing excellence exists, so how are pharma companies expected to achieve it, and what are the differences between ‘normal’ and ‘excellent’ practices?
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-043 Customer relationship management: Coming of age CRM is plagued by reports of its failure and lack of visible returns. This article shares the results of important research which reveals that, while most fail, a few...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
