by Lindsay Bruce Smith | Sep 19, 2024 | Free Library
September, 2024 SMM-288 Strategy Execution – ensuring it all fits together Effective brand strategies are like a well-made jigsaw but they can end up looking nothing like the picture that was agreed...
by Lindsay Bruce Smith | Sep 19, 2024 | Free Library
September, 2024 SMM-287 Seeing Giraffes in the Boardroom In a market that is constantly changing, strategy sometimes needs a...
by Lindsay Bruce Smith | Aug 28, 2024 | Free Library
July/August, 2024 SMM-286 Bayer’s Octopus Move The evolutionary lessons for Bayer’s management...
by Lindsay Bruce Smith | Aug 28, 2024 | Free Library
July/August, 2024 SMM-285 What’s the difference? The annual brand strategy review is important to both your business and your career. In some firms, it’s a valuable, effective exercise; but in others, it’s a time-wasting rigmarole. What value does...
by Lindsay Bruce Smith | Aug 28, 2024 | Free Library
June, 2024 SMM-284 P-AI-N or G-AI-N Who will win in an AI-coloured...
by Lindsay Bruce Smith | May 26, 2024 | Free Library
May, 2024 SMM-283 The Evolution of Hype In an industry where management ideas rise and fall, beware the shock jocks of management...
