The Killer Question

March, 2024    SMM-281 The Killer Question Expert strategists ask four crucial questions when reviewing their strategy. The first one confounds most of us. This is the first in a series of articles about how to differentiate between strong and weak...

The Anthropologists’ Advantage

March, 2024    SMM-280 The Anthropologists’ Advantage The strategy review, at brand, business unit or board level, is a salient feature of business life. To make a positive impression, you first need to understand the hidden meaning of this important business...