Spurring Success

January, 2010    SMM-060 Spurring Success How can we use our knowledge of motivation and commitment to achieve strategy implementation and create value? This article from the Jobs and Careers section of Pharmaceutical Marketing looks at what...

What’s really going on?

March, 2010    SMM-061 What’s really going on? Pharmaceutical marketers often have to make decisions without reams of supporting data and it’s hard to imagine a situation in which marketers’ decisions will ever be as evidence-based as, for...

Through a Glass Darkly

February, 2010    SMM-056 Through a Glass Darkly Human beings can only have an imperfect view of the world. As pharmaceutical marketers, this is most obvious when we try to understand the way our business environment is changing. By the time things...

Model Answer

February, 2010    SMM-057 Model Answer Like many models, the famous 4Ps model emerged from consumer marketing research and is still taught with a heavy B2C bias. The principle of a consistent set of variables that creates value for the customer...