The Road Ahead

January, 2011    SMM-074 The Road Ahead Our strategy for the future is dependent on what has happened in the past. This article looks at how path dependency theory can help us do a better job of creating strong marketing...

Evolutionary Theory

May, 2011    SMM-079 Evolutionary Theory The global pharmaceutical industry is on the brink of huge change, squeezed between what science makes possible and economics makes practical. But what might that change be? If this industry is to continue...

Fierce Creatures

June, 2011    SMM-080 Fierce Creatures Changes in the social and technological environments are radically reshaping pharma’s competitive landscape, driving the extinction of current business models and the evolution of new ones. But what will those...