Not as we know it

January, 2016    SMM-138 Not as we know it When it comes to evolution in industry, we need to think bout how the patient need will be met in future and evolve accordingly.

Competing on Alignment

October, 2015    SMM-136 Competing on Alignment SWOT is both the most powerful and least understood strategic management tool. Used correctly, it translates the outputs of many other market analyses into a small number of key issues. This very...

The Future of Pfizer(s)

December, 2015    SMM-137 The Future of Pfizer(s) The media is full of the Pfizer-Allergan deal, especially the likely break up of the post-merger company into ‘innovative’ and ‘mature’ products. But lacking in this frenzied coverage is any sort of...