Coaching Brand Strategy

November, 2019    SMM-205 Coaching Brand Strategy Coaching works well when the performance issues are well understood, clearly defined, and individual. But coaching a strategy team is much more difficult because the issues are usually fuzzy,...

The End of Pharma

November, 2019    SMM-204 The End of Pharma Why some parts of the life sciences industry may become obsolete, and how Darwinian theory may help your company to plan its evolution accordingly.

Mind your language

November, 2019    SMM-203 Mind your language In marketing terminology, semantic precision is the hallmark of a professional. This article defines the eight most essential marketing concepts and makes clear the practical implications for marketers’...