Professor Brian D. Smith

Supporting strategists in the life sciences

Who I am

I research, teach and write about strategising in pharma and medtech and I help you to strategise and execute better than your competitors.

As a thought leader, I’ve published hundreds of articles and books. In two decades in the industry as a scientist and marketer, then two decades as an academic, author and advisor, I’ve helped hundreds of life science companies to achieve their goals.

If you share my fascination with strategy in the life sciences, let’s chat.

Who I am

I research, teach and write about strategising in pharma and medtech and I help you to strategise and execute better than your competitors.

As a thought leader, I’ve published hundreds of articles and books. In two decades in the industry as a scientist and marketer, then two decades as an academic, author and advisor, I’ve helped hundreds of life science companies to achieve their goals.

If you share my fascination with strategy in the life sciences, let’s chat.

How I can help you

Creating strong strategy

Your job is to create and execute strong strategy.

Read more ›

Validating your strategy

You need to know that your strategy will work.

Read more ›

Anticipating the market

You must anticipate your market, not react to it.

Read more ›

Mentoring strategists

Strong strategists must grow and develop.

Read more ›

Aligning strategy and culture

Your culture must amplify your strategy.

Read more ›

Creating market insight

Strong strategists know what their competitors don’t.

Read more ›

Training cross-functional teams

Strategizing is a team game.

Read more ›

Enhancing your meetings

Meetings and conferences must add value.

Read more ›

Creating value beyond the product

Your product is only a fraction of the value you create.

Read more ›

Transforming your business model

Your business model must fit your market environment and goals.

Read more ›

My published work

Browse my hundreds of articles, about strategy in the life sciences and ask for any you want.
Or click on any of curated collections below.

Cross-functional implementation

Strategy without execution is just a fantasy. These articles cover the human side of strategy execution through cross-functional teams.

Leadership in
the life sciences

The life sciences industry is not like any other. These articles explain how its leaders adapt to their unique context.

Becoming a
strategy expert

True strategy expertise is rare. These articles cover the three things you must master to achieve it.

Making strong strategies

Strategy is simple but not easy. These articles define what strong strategies look like and how they are made.

Industry evolution

The life sciences industry is a complex, adaptive ecosystem. These articles explain its evolution and how to manage your own.

Strategy’s human side

Strategy is a social process. These articles explain the cultural and behavioural issues that can strangle or supercharge your strategy.

Cross-functional implementation

Strategy without execution is just a fantasy. These articles cover the human side of strategy execution through cross-functional teams.

Becoming a
strategy expert

True strategy expertise is rare. These articles cover the three things you must master to achieve it.

Industry evolution

The life sciences industry is a complex, adaptive ecosystem. These articles explain its evolution and how to manage your own.

Leadership in
the life sciences

The life sciences industry is not like any other. These articles explain how its leaders adapt to their unique context.

Making strong strategies

Strategy is simple but not easy. These articles define what strong strategies look like and how they are made.

Strategy’s human side

Strategy is a social process. These articles explain the cultural and behavioural issues that can strangle or supercharge your strategy.

My book seminars

My online book seminars let your team learn quickly and easily from my industry-specific research. Each seminar:
Summarises one book’s key points | Includes discussion | Take only 2 hours | Includes signed books
If you want your team to understand your industry better, let’s chat.

My latest work


2023.01.06.


Strategic Cultures

Culture should energise your strategy, not eat it

Both strategy and culture are ways of aligning your firm to its market environment – the former explicit, the latter implicit. When they are misaligned, they conflict and culture ‘eats’ strategy. In this first of four articles about strategy’s human factors, I describe how organisational culture and strategy interact and how you can align them so that culture energises your strategy.

Request the PDF. Watch the YouTube video. Listen to the podcast.


2023.01.16.


Strategic Commitment

Winning your team’s commitment to your strategy is essential

Strategy without execution is useless; execution without commitment is impossible. This is the second in a series of four articles about strategy’s human factors. I describe why teams do or don’t commit to strategy and how you can win their commitment.

Request the PDF. Watch the YouTube video. Listen to the podcast.


2023.01.23.


Strategic Alignment

Cross-functional alignment is essential, difficult and possible

The tensions and politics of cross-functional teams seem to be an inevitable part of corporate life but they need not be. In the third of four articles about strategy’s human factors, I describe the mechanisms of and solutions for effective cross-functional working.

Request the PDF. Watch the YouTube video. Listen to the podcast.


2023.01.30.


Strategic Behaviours

Your strategising depends on your colleagues’ personal behaviou

The clever people that you work with can’t be controlled like robots. so your ability to make and execute strategy depends on how they choose to behave. In the last of four articles about strategy’s human factors, I describe how to manage the three kinds of strategic behaviour.

Request the PDF. Watch the YouTube video. Listen to the podcast.

Contact me

If you share my fascination with the life sciences industry and how pharma and medtech strategies and business models are evolving, then I'd love to chat.

You don't need to fill in a form, speak to an assistant or give me your life story.

Just click here.

Your mail will come directly to me and I'll reply with times when I'm free.

Privacy Policy | © Copyright Pragmedic Limited