by Kall Kwik WGC | Sep 30, 2009 | Free LibrarySeptember, 2009 SMM-049 An exploratory study of key opinion leadership management trends among European pharmaceutical companies Opinion leadership is a well-defined concept that underpins much marketing practice in the pharmaceutical and other...
by Kall Kwik WGC | Sep 17, 2009 | Free LibraryMay, 2009 SFP-011 Too much market focus can be a bad thing It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
by Kall Kwik WGC | Sep 17, 2009 | Free LibraryJuly, 2009 SFP-013 Key Account Management: Always read the label Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
by Kall Kwik WGC | Sep 17, 2009 | Free LibraryJuly, 2009 SMM-043 Men from the Boys Research reveals that, despite its willingness, pharma is not meeting the criteria for strong KAM
by Kall Kwik WGC | Sep 17, 2009 | Free LibraryJuly, 2009 JMM-021 JMM Research Watch Vol 9.3 A review of current research for medical marketers. Journal of Medical Marketing volume 9.3