by Kall Kwik WGC | Sep 17, 2009 | Free Library
August, 2009 SMM-044 Ask the Oracle Most of the practical problems faced by pharmaceutical marketers have been answered, at least in part, by published academic research. (Part of the Research Roundup series in Pharmaceutical...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-046 Across the Breadth A selection of recent academic research that illustrates the huge breadth of topics that marketers are expected to understand – covering everything from branding to forecasting, key account...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-045 Self Promotion Marketers should apply strategic marketing tenets to personal development for more lucrative and fulfilling careers.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-047 Good Idea In Theory Theory has a bad name among marketers. As the antonym to practical or realistic, it has become a pejorative term that we use to disparage any idea we think has little value. Yet, when we belittle it,...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-048 The Key to Success Pharmaceutical Marketing Europe feature article that discusses the effective management of an increasingly complex network of Key Opinion Leaders.
