September, 2002 RWM-001 The column from the Chartered Institute of Marketing’s magazine Whatever the marketing niche, understanding and meeting customer needs remains the key issue.
October, 2002 RWM-002 Time to embrace complexity In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
November, 2002 RWM-003 Tools of the future Research into modern marketing concepts that would have been alien to earlier generations.
January, 2003 RWM-004 Marketing begins with an R New research that shows how relationship marketing has taken a central place in marketers’ thoughts.
February, 2003 RWM-005 To boldly go Dr Brian Smith looks at research which could help you take brave steps into the unknown.