Fit Your Market

April, 2011    SMM-078 Fit Your Market Best practice and benchmarking are buzzwords in pharma marketing effectiveness, but the whole idea is flawed and management research is full of examples of benchmarking and best practice failing in the short...

JMM Research Watch Vol 11.2

April, 2011    JMM-028 JMM Research Watch Vol 11.2 A selection of research drawn from a special issue of the Journal of Marketing Management, focussed on Value Marketing in the Health Care Industry.