by Kall Kwik WGC | Sep 5, 2013 | Free Library
August, 2013 SMM-099 Breaking Free From Medtech’s Iron Cage Adapting to changes in the market environment is critical to the survival of any organisation. So, why do so many medtech companies find it particularly challenging to implement...
by Kall Kwik WGC | Sep 5, 2013 | Free Library
September, 2013 SAI-053 Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation This paper reports on a survey of executives in pharmaceutical and medical technology companies...
