Living in fear

July, 2017    SMM-165 Living in fear Many industry leaders seem to live in existential fear, that they may not know, or not understanding the significance of, something that would render their strategic choices flawed. This article discusses how an...

The co-evolution conundrum

July, 2017    SMM-164 The co-evolution conundrum Uptake of innovative products is not just a sales or marketing problem but a lesson in co-evolution. Recognising that both sides need to adapt is crucial to understanding why the innovative companies...