Turning the Key

November, 2009    SAI-049 Turning the Key Dr Brian D. Smith and Lindsay Bruce look at how sales teams can make key account and key opinion leader strategies work.

Nothing So Practical (Research Watch)

September, 2009    JMM-022 Nothing So Practical (Research Watch) Responding to those who dismiss theory as the antonym of practical, Kurt Lewin, an American psychologist, was reported to have said that ‘there is nothing so practical as a good...

Maybe I Will, Maybe I Won’t

December, 2009    SAI-048 Maybe I Will, Maybe I Won’t The full title of this article, published in the Journal of Strategic Marketing, is Maybe I Will, Maybe I Won’t: what the connected perspectives of motivation theory and...

Survival of the Dumbest

December, 2009    SFP-017 Survival of the Dumbest Definitions of the same management strategy terms can vary significantly. This is important in practice as it can lead to communication problems. There are clear explanations for why and how this...