Discretion is the better part of value

April, 2010    SMM-062 Discretion is the better part of value Without effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important,...

Managing the changes

May, 2010    SMM-063 Managing the changes The research reviewed in this article looks at different aspects of change in an attempt to uncover what specific changes augur for how pharmaceutical marketers operate.