Welcome to Pragmedic.com, where you can find out who we are, what we do and ask for PDFs of our research.
Pragmedic helps firms to create strong, implementable strategies that lead to sustainable competitive advantage and improved performance.
We do this by researching how competitive and marketing strategies are created and implemented, then transferring that knowledge to our clients.
We work mostly in pharmaceutical, medical technology and other markets where the customers are clinicians, related professionals and healthcare systems.
What makes us different is the way that we, like our clients, create new knowledge and apply it to make a difference in practice.
If you would like to know more, click on the links above or contact us at the address below.
Submitted by pragmedicljb on Wed, 03/07/2013 - 11:55
Professor Brian D Smith’s current research focus includes the psychological and organisational behaviour factors influencing the implementation of marketing strategies. If you work in a pharmaceutical or medical technology company and would like to take part in this research, please email firstname.lastname@example.org