Welcome to Pragmedic.com, where you can find out who we are, what we do and ask for PDFs of our research.
Pragmedic helps firms to create strong, implementable strategies that lead to sustainable competitive advantage and improved performance.
We do this by researching how competitive and marketing strategies are created and implemented, then transferring that knowledge to our clients.
We work mostly in pharmaceutical, medical technology and other markets where the customers are clinicians, related professionals and healthcare systems.
What makes us different is the way that we, like our clients, create new knowledge and apply it to make a difference in practice.
If you would like to know more, click on the links above or contact us at the address below.
Submitted by pragmedicljb on Tue, 02/09/2014 - 16:24
Following the success of my first series of web tutorials, I've decided to extend the series with another three in Autumn 2014. The tutorials are free, by invitation only and each will address a specific topic that is relevant to executives in the life sciences industry. The tutorials are limited to a small group of executives in order to allow you to ask questions and discuss the topic. For more information, please contact me.
Submitted by pragmedicljb on Mon, 28/07/2014 - 23:53
Professor Brian D Smith was delighted to be invited to contribute at the 2014 PING seminar in July, 2020 Pharma: From Vision to Decision. With over 100 people from the industry in attendance, there was plenty of energetic debate. If you would like to view the video of Brian's summary, click here.
Submitted by pragmedicljb on Tue, 10/12/2013 - 13:05
21 November 2014. University of Hertfordshire MBA Masterclass, Hatfield UK.
Darwin's Medicine: Using Evolutionary Science to Predict the Future of the Pharmaceutical and Medical Technology Industries.
Evolution isn’t only a biological science; it can be used to understand, explain and predict the way industries adapt to their changing environments. In this masterclass, we look at how Darwin’s brilliant idea helps us to understand how industries adapt to their changing social and technological environments. Focussing on the pharmaceutical and medical technology sectors, Professor Brian D Smith will discuss what we really mean by a firm’s DNA and how new practices, selection pressures and competitive imitation leads to the emergence of new business models. Finally, we will cover the implications of evolutionary science for what firms should do if they wish to be fit enough to survive in a turbulent environment of galloping technology, exploding demand and crushing price pressures.
If you wish to attend as Brian’s guest, please contact him.
Submitted by pragmedicljb on Wed, 03/07/2013 - 12:55
Professor Brian D Smith supervises research at SDA Bocconi in Milan and University of Hertfordshire, UK. His research interests cover the evolution of the pharmaceutical and medical technology, including development of new market access capabilities, cross-functional issues in strategy implementation, the development of inter-firm networks, the adoption of innovative technologies and the development of change capabilities across multinational organisations. If you would like to be kept informed of this work or to take part in the research, please get in touch.