Welcome to Pragmedic.com, where you can find out who we are, what we do and ask for PDFs of our research.
Pragmedic helps firms to create strong, implementable strategies that lead to sustainable competitive advantage and improved performance.
We do this by researching how competitive and marketing strategies are created and implemented, then transferring that knowledge to our clients.
We work mostly in pharmaceutical, medical technology and other markets where the customers are clinicians, related professionals and healthcare systems.
What makes us different is the way that we, like our clients, create new knowledge and apply it to make a difference in practice.
If you would like to know more, click on the links above or contact us at the address below.
Submitted by pragmedicljb on Mon, 28/07/2014 - 23:53
Professor Brian D Smith was delighted to be invited to contribute at the 2014 PING seminar in July, 2020 Pharma: From Vision to Decision. With over 100 people from the industry in attendance, there was plenty of energetic debate. If you would like to view the video of Brian's summary, click here.
Submitted by pragmedicljb on Tue, 10/12/2013 - 13:05
5-6 November 2014. Mecomed Medtech, Dubai.
Professor Brian D Smith is speaking and running a workshop on Market Access in medical devices.
If you would like to know more or would like to meet Professor Smith whilst he is in Dubai, please get in touch.
Submitted by pragmedicljb on Wed, 03/07/2013 - 12:55
Professor Brian D Smith supervises research at SDA Bocconi in Milan and University of Hertfordshire, UK. His research interests cover the evolution of the pharmaceutical and medical technology, including development of new market access capabilities, cross-functional issues in strategy implementation, the development of inter-firm networks, the adoption of innovative technologies and the development of change capabilities across multinational organisations. If you would like to be kept informed of this work or to take part in the research, please get in touch.