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Welcome to Pragmedic.com, where you can find out who we are, what we do and ask for PDFs of our research.
Pragmedic helps firms to create strong, implementable strategies that lead to sustainable competitive advantage and improved performance.
We do this by researching how competitive and marketing strategies are created and implemented, then transferring that knowledge to our clients.
We work mostly in pharmaceutical, medical technology and other markets where the customers are clinicians, related professionals and healthcare systems.
What makes us different is the way that we, like our clients, create new knowledge and apply it to make a difference in practice.
If you would like to know more, click on the links above or contact us at the address below.
New research into Key Opinion Leader Management and Key Account Management
Submitted by pragmedicljb on Thu, 25/06/2009 - 12:31
Pragmedic has just completed two new pieces of research into techniques that are important to medical marketers. The first concerns how we manage key opinion leaders and the second looks at the management of key accounts. This research is now being written up. If you would like a copy of either piece, please contact us.