by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-115 Balancing Act Company culture acts as a brake on change, preventing adaptation to fast-moving markets. This article (from the Darwin’s Medicine series) looks at how to overcome this problem without throwing away the...
by Kall Kwik WGC | Nov 17, 2014 | Free Library
November, 2014 SMM-116 Sharper Focus Strategies often get lost in translation as they are communicated along the chain of command. This article examines how a highly effective brand teams connect high-level strategy with operational...
