Displaced Concepts

November, 2009    SMM-053 Displaced Concepts Research papers with roots outside pharma consider how channels to market work. (Part of the Pharmaceutical Marketing Research Roundup series.)

Multiple Perspectives

December, 2009    SMM-054 Multiple Perspectives Synthesised research provides useful, practical solutions to management problems. (Part of the Pharmaceutical Marketing Research Roundup series.)

The Science of Marketing

January, 2010    SFP-018 The Science of Marketing Marketing is more science-based than one might realise. Dr Brian D Smith looks at Resource Advantage Theory and how it applies to Marketing.

Against the Odds

January, 2010    SMM-055 Against the Odds International research can guide us in adapting to changes in the marketplace. (Part of the Pharmaceutical Marketing Research Roundup series.)