by Kall Kwik WGC | Apr 19, 2010 | Free Library
February, 2010 SMM-058 Seven Deadly Sins of Marketing Excellence Marketing excellence programmes have become ubiquitous. Although going under different names, the urge to improve marketing capabilities has seized most pharmaceutical companies....
by Kall Kwik WGC | Apr 19, 2010 | Free Library
March, 2010 JMM-024 JMM Research Watch Vol 10.2 A review of recent research that reports important findings both about health care systems and the industry.
by Kall Kwik WGC | Apr 19, 2010 | Free Library
March, 2010 SMM-059 Break Out Invisible constraints on the company environment can hinder effective strategic change. In this feature article in Pharmaceutical Marketing Europe, Dr Brian Smith looks at institutional theory and applies it to the...
