by Lindsay Bruce Smith | Jul 15, 2026 | Free Library
May, 2026 SMM-313 Novo Nordisk and the panda’s thumb Imitating consumer marketing is more difficult than you...
by Lindsay Bruce Smith | Jul 15, 2026 | Free Library
April, 2026 SMM-312 The hubs and the spokes When will marketing be taken...
by Lindsay Bruce Smith | Jul 15, 2026 | Free Library
April, 2026 SMM-311 Leading through platforms This article is the second in a four-part series exploring the strategic concepts that matter most in today’s volatile, uncertain, complex and ambiguous market. Each piece distils a core idea that leaders the...
by Lindsay Bruce Smith | Jul 15, 2026 | Free Library
MARCH, 2026 SMM-310 Corporate Mayflies vs Bowhead Whales Why big companies can’t behave like...
by Lindsay Bruce Smith | Mar 19, 2026 | Free Library
FEBRUARY, 2026 SMM-309 Leading through turbulence How dynamic capabilities enable adaptation to VUCA markets. This article opens a four part series exploring the strategic concepts that matter most in today’s volatile, uncertain, complex and ambiguous market....
