by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
November, 2025 SMM-304 Setting out – why omnichannel success is about orchestration Today’s audiences listen simultaneously to multiple channels, from social media to digital detailing, which leak into each other like a commuter’s headphones on a...
by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
October, 2025 SMM-303 Creativity Cages How can you get your team to think more...
by Lindsay Bruce Smith | Feb 11, 2026 | Free Library
September, 2025 SMM-302 The Rashomon Effect One thing that makes the life sciences different is the complexity of its workforce. This article helps you understand and resolve the challenges of cross-functional...
by Lindsay Bruce Smith | Nov 5, 2025 | Free Library
January, 2025 SMM-301 Promiscuous Strategists The strategy making process is a social process that can have positive side effects. This article looks at how strategy done well can improve culture, teamwork and...
by Lindsay Bruce Smith | Oct 23, 2025 | Free Library
September, 2025 SMM-300 Setting the direction – how exemplary brand teams brief their agency partners This is the second paper in a series. Following on from how the best brand teams set their objectives, this paper looks at the three things that separate...
