June, 2007    SAI-030

Employer Branding Research (Sunday Times)

The war for talent is intensifying, driven by globalisation and the shift to a knowledge based economy. An effective, strategic approach to Human Resources issues is seen by organisations as a necessary precondition for sustainable competitive advantage. Within HR strategy, employer branding is a powerful component capable of helping recruitment, retention and employee engagement. Effective employer branding is based on genuine values and achieved by high-integrity implementation as outlined in this report by Dr Brian Smith published in the Sunday Times.