by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SAI-035 Remote control: understanding what drives your market Writing a strategic marketing plan often begins with situation analysis – the examination of what is going on in the market. Typically, marketers spend more time...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SMM-037 Life Cycle Feature article in Pharmaceutical Marketing Europe: How the pharmaceutical industry has to change to survive.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2008 SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2008 O2N-002 Calculated Risk Dr Brian Smith looks at why some business ventures are riskier than others. (Open University Money & Management blog)
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-030 Driven off course The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-029 Walking the line It’s not innovating that’s the most difficult – it’s creating value whilst innovating.
