by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2003 RWM-006 The name game Dr Brian Smith sifts through the latest research on branding.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2008 SFP-005 The Value of VRIO Dr Brian Smith looks at resourced based theory and it’s application to pharmaceutical marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2003 RWM-005 To boldly go Dr Brian Smith looks at research which could help you take brave steps into the unknown.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-024 No Man is an Island CSR is not an isolated process but is linked to all corporate practices. The difficulty pharma has is identifying the benefits of this costly exercise.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SMM-007 Successful marketing strategies for medical devices and diagnostics This second edition of the Clinica Report Successful Marketing Strategies for Medical Devices and Diagnostics shows managers in medical device and...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2003 SMM-005 An empirical investigation of marketing strategy quality in medical markets This is the first in a trilogy of papers reporting a five-year research project into marketing strategy making in medical markets. This paper...
