by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2003 RWM-012 Making assumptions New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2003 RWM-011 Are you worth the money? Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2003 RWM-010 Are we getting it right? Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2003 RWM-009 Believing is seeing Beware your own perception; it is often biased.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2003 RWM-008 Making the grey matter work Dr Brian Smith gathers research about the science of thinking and how it affects corporate activities.
