by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2004 RWM-021 Emotional Foods The astronomer Carl Sagan once wisely noted that when we have strong emotions we fool ourselves. Certainly it is a naive marketer who thinks that all purchase decisions are entirely rational and made...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2004 JMM-003 IJMM Research Watch Vol 4.3 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2004 RWM-020 Hot Stuff Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2004 RWM-019 Ready for the Quantum Leap Ideas and innovation sometimes cause as many problems as they solve; Dr Brian Smith reviews the latest research.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2004 RWM-018 Entertaining All-Comers Marketing is one discipline where you can’t afford to be siloed in your thinking. The latest research says marketers need to understand and juggle ideas from many business...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2004 JMM-001 IJMM Research Watch Vol 4.1 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.1
