by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-024 No Man is an Island CSR is not an isolated process but is linked to all corporate practices. The difficulty pharma has is identifying the benefits of this costly exercise.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-023 Growing Pains Understanding what stage of development the pharmaceutical industry is at in its life cycle is essential for marketers to optimize their strategies, explains Dr Brian D. Smith
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2007 SAI-024 Extraordinary performances from ordinary people What constitutes a great leader? The Venturer speaks to two leading business researchers (Dr Brian Smith and Professor Keith Ward) and finds out.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-026 Strategy Making: What works is what fits There isn’t an ideal way of making strategy. The best will fully rreflect a firm’s culture and external relationships.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-023 Strategy is simple, not easy Dr Brian Smith unravels what strategy is and how to tell the good from the bad.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SMM-022 Excellence in medical marketing: Origins, definition and precursors The maturation of markets such as pharmaceuticals, medical devices and diagnostics means that superior strategic marketing skills are now a necessary...
