by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2007 SAI-022 Customer Orientation The Finnish Magazine ‘Factor’ interviews Dr Brian Smith about what customer orientation is – now and in the future.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2006 SAI-018 The Marketer’s Stone Turning data into value is difficult, but new research reveals how leading firms manage it. Dr Brian Smith, Dr Hugh Wilson and Professor Moira Clark reveal the secrets of success
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-016 As chaves do marketing (in Portugese) Novas pesquisas revelam como e que as grandes empresas fazem com que o planeamento de marketing estrate gico resulte com elas
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2006 SAI-015 Easy as 1,2,3 There are three levels of marketing accountability and great marketers understand them all. Applying rigour at all three levels is what distinguishes a great marketing company from the less...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2006 SMM-016 The Extra Mile We know that marketing excellence exists, so how are pharma companies expected to achieve it, and what are the differences between ‘normal’ and ‘excellent’ practices?
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2006 SAI-014 The Money Pit Many marketing strategies destroy shareholder value instead of creating it. In this interview in The Marketer, Dr Brian Smith and his co-authors of Marketing Due Diligence discuss the causes and cures for this...
