by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2007 SAI-047 Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network Customer Relationship Management (CRM) projects often fail. Dr Brian Smith, Professor Moira Clark and Professor...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2004 SAI-045 Understanding the devil This is a report of the Cranfield CRM Research Forum’s work in 2002/3. The research agenda, shaped and agreed by the Forum’s members, was designed to further the group’;s aim to...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2008 SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2007 SAI-025 What is Marketing Excellence? Dr Brian Smith looks at what marketing excellence is and how to get there.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2007 SAI-030 Employer Branding Research (Sunday Times) The war for talent is intensifying, driven by globalisation and the shift to a knowledge based economy. An effective, strategic approach to Human Resources issues is seen by...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2006 SAI-018 The Marketer’s Stone Turning data into value is difficult, but new research reveals how leading firms manage it. Dr Brian Smith, Dr Hugh Wilson and Professor Moira Clark reveal the secrets of success
