by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2006 SMM-015 In Theory What should pharma marketers do when faced with the task of creating a successful international strategy with a new chemical entity that may not be a totally new, fully differentiated molecule? Clinging to industry...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2006 SAI-046 From Data to Value This is a report of the Cranfield Customer Management Forum’s work in 2004/5. Few companies today would define themselves as anything other than knowledge-based. For knowledge-based marketers, the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2006 SAI-013 How do great companies make strategic planning work? In theory, there is no difference between theory and practice. In practice, there is. Nowhere is this old business saying more true than in strategic planning. Almost all...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2005 SMM-014 Power Nucleus Knowledge can bring you power, but only by understanding the creation of insight will you wield a potent influence. Research by Dr Brian Smith, Dr Hugh Wilson and Prof Moira Clark uncovers distinct entities...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2005 SMM-013 Binary Growth Beneath all the hype, fads and buzzwords, there are some fundamental truths in pharmaceutical marketing. Results are dependent upon differentiation, and pharmacological differentiation is becoming harder,...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2005 SMM-012 Soak it up Understanding your customers requires more than immersing yourself in a pool of information on their habits. You need to squeeze the data in the right way.
