by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-012 Punching above your weight Marketing text books are mostly written for mega-corporations who sell to consumers. But what about small businesses who have to sell to giant companies? Just follow nine steps to marketing...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-011 Tricky situation Anna Ronay of The Marketer asks Dr Smith about the divide between marketing theory and what happens in real companies. Have the textbooks have got it wrong, or is marketing really as misunderstood as it...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SAI-010 The Root of All Good Without good segmentation, all your marketing, from product design to pricing to promotion, is doomed to mediocrity. Whole books are written about the detail of segmentation, but success starts with the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SMM-011 In Hand Shareholder value is not the same as profit; it is a function of both returns and risks. So main board directors concern themselves with the risk-adjusted return on capital. New research on marketing due diligence can...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2004 SAI-009 How much is your company really worth? Investors constantly seek to estimate the likelihood of a business plan delivering its promises, whilst the boards try to demonstrate the strength of their strategy. New research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2004 SAI-008 Marketing due diligence: translating marketing strategies into shareholder value Investors and corporate financiers usually find it hard to assess the shareholder value of a company’s marketing strategies. However,...
