by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2004 SAI-008 Marketing due diligence: translating marketing strategies into shareholder value Investors and corporate financiers usually find it hard to assess the shareholder value of a company’s marketing strategies. However,...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2003 SAI-002 Ten steps to success Dr Brian Smith and Professor Malcolm McDonald reveal how to use Strategy Diagnostics to test the strength of your marketing strategy before it is implemented.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2007 SAI-024 Extraordinary performances from ordinary people What constitutes a great leader? The Venturer speaks to two leading business researchers (Dr Brian Smith and Professor Keith Ward) and finds out.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2005 SMM-012 Soak it up Understanding your customers requires more than immersing yourself in a pool of information on their habits. You need to squeeze the data in the right way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-004 Marketing Due Diligence Dr Brian Smith, Professor Malcolm McDonald and Professor Keith Ward reveal a new process which may help get marketing into the boardroom.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-026 Strategy Making: What works is what fits There isn’t an ideal way of making strategy. The best will fully rreflect a firm’s culture and external relationships.
