by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-042 Why CRM stands at the crossroads Dr Moira Clark and Dr Brian Smith, leaders of the highly regarded Cranfield CRM Research Forum report on its latest findings, which reveal the much-maligned customer management tool is at a...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2002 SAI-001 Culture clash Corporate culture is the biggest barrier to effective marketing and attempts to manage it often fail. Dr Brian Smith reveals how ‘going with the grain’ is often the better way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SAI-035 Remote control: understanding what drives your market Writing a strategic marketing plan often begins with situation analysis – the examination of what is going on in the market. Typically, marketers spend more time...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-030 Driven off course The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2006 SAI-046 From Data to Value This is a report of the Cranfield Customer Management Forum’s work in 2004/5. Few companies today would define themselves as anything other than knowledge-based. For knowledge-based marketers, the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-041 Building the foundations for effective CRM Is Customer Relationship Management an important strategic methodology or just another management fad that should be consigned immediately to the out-tray? Taking time to address some...
