by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2007 SAI-025 What is Marketing Excellence? Dr Brian Smith looks at what marketing excellence is and how to get there.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2007 SAI-030 Employer Branding Research (Sunday Times) The war for talent is intensifying, driven by globalisation and the shift to a knowledge based economy. An effective, strategic approach to Human Resources issues is seen by...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2006 SAI-018 The Marketer’s Stone Turning data into value is difficult, but new research reveals how leading firms manage it. Dr Brian Smith, Dr Hugh Wilson and Professor Moira Clark reveal the secrets of success
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2005 SMM-013 Binary Growth Beneath all the hype, fads and buzzwords, there are some fundamental truths in pharmaceutical marketing. Results are dependent upon differentiation, and pharmacological differentiation is becoming harder,...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2004 SAI-009 How much is your company really worth? Investors constantly seek to estimate the likelihood of a business plan delivering its promises, whilst the boards try to demonstrate the strength of their strategy. New research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SAI-005 Getting Motivated Dr Brian Smith explains how real market segments can be uncovered. The key is to understand what drives customer behaviour.
