by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2004 SAI-006 Made to Measure Why is it that some companies make marketing happen and others don’t? What do the good companies do that the rest of us don’t? Great companies have learned how to mould strategic marketing planning...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2000 SMM-003 Managing mergers and acquisitions: Lessons from the consolidation of the medical device and diagnostics industry This Clinica Report aids medical device and diagnostic industry managers by gathering, analysing and adding...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SAI-031 Measuring up The fashion for business metrics has led to many advances. But ‘balanced scorecards’ have their faults. Can we improve on the system? Dr Brian Smith and Professor Keith Ward...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2006 SAI-013 How do great companies make strategic planning work? In theory, there is no difference between theory and practice. In practice, there is. Nowhere is this old business saying more true than in strategic planning. Almost all...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SAI-010 The Root of All Good Without good segmentation, all your marketing, from product design to pricing to promotion, is doomed to mediocrity. Whole books are written about the detail of segmentation, but success starts with the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2003 SAI-003 Plans are nothing; planning is everything Dr Brian Smith puts the case for marketing planning – what it is, what it isn’t and how to explain it to non-marketing colleagues.
