by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SAI-010 The Root of All Good Without good segmentation, all your marketing, from product design to pricing to promotion, is doomed to mediocrity. Whole books are written about the detail of segmentation, but success starts with the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2003 SAI-003 Plans are nothing; planning is everything Dr Brian Smith puts the case for marketing planning – what it is, what it isn’t and how to explain it to non-marketing colleagues.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-001 Lessons for CEOs from the consolidation of the medical device and diagnostic industries This work reports an examination of industry consolidation in the medical device and diagnostic market. It shows that excellent...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SMM-031 Standing out from the crowd For medical technology executives seeking to grow their business, strategy guidance that is industry-specific and research-based is hard to come by. Dr Brian D Smith explores what it is that...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2005 SMM-011 In Hand Shareholder value is not the same as profit; it is a function of both returns and risks. So main board directors concern themselves with the risk-adjusted return on capital. New research on marketing due diligence can...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-010 Culture Couture Are pharmaceutical marketing departments helped or hindered by company culture? Dr Brian Smith found that successful culture change involves careful pruning, not a blunt axe.
