It’s a Small World

June, 2006    RWM-038 It’s a Small World Dr Brian smith reveals how the latest research on global marketing makes this imposing topic easier to tackle.

A necessary evil

October, 2005    RWM-032 A necessary evil Changes in legislation have an important influence on what marketers can and should do. Dr Brian Smith reviews some recent papers focusing on this area which reinforce the importance of legislation in the...

Employer Branding Research (Sunday Times)

June, 2007    SAI-030 Employer Branding Research (Sunday Times) The war for talent is intensifying, driven by globalisation and the shift to a knowledge based economy. An effective, strategic approach to Human Resources issues is seen by...