by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-043 Customer relationship management: Coming of age CRM is plagued by reports of its failure and lack of visible returns. This article shares the results of important research which reveals that, while most fail, a few...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
