by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-010 Culture Couture Are pharmaceutical marketing departments helped or hindered by company culture? Dr Brian Smith found that successful culture change involves careful pruning, not a blunt axe.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-002 Achieving a market-led culture: A case study This paper describes a challenge common to many medical device companies, that of developing a market-led corporate culture in order to create sustainable competitive advantage....
