by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2002 SAI-001 Culture clash Corporate culture is the biggest barrier to effective marketing and attempts to manage it often fail. Dr Brian Smith reveals how ‘going with the grain’ is often the better way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2002 SAI-040 Beyond the hype Dr Brian Smith and Dr Moira Clark outline the critical factors for successful customer relationship management. The trick, as ever, is to deduce the sense from the hype which, through a rigorous research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2000 SMM-003 Managing mergers and acquisitions: Lessons from the consolidation of the medical device and diagnostics industry This Clinica Report aids medical device and diagnostic industry managers by gathering, analysing and adding...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-001 Lessons for CEOs from the consolidation of the medical device and diagnostic industries This work reports an examination of industry consolidation in the medical device and diagnostic market. It shows that excellent...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-002 Achieving a market-led culture: A case study This paper describes a challenge common to many medical device companies, that of developing a market-led corporate culture in order to create sustainable competitive advantage....
