by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SAI-005 Getting Motivated Dr Brian Smith explains how real market segments can be uncovered. The key is to understand what drives customer behaviour.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2007 SMM-024 No Man is an Island CSR is not an isolated process but is linked to all corporate practices. The difficulty pharma has is identifying the benefits of this costly exercise.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2004 SMM-007 Successful marketing strategies for medical devices and diagnostics This second edition of the Clinica Report Successful Marketing Strategies for Medical Devices and Diagnostics shows managers in medical device and...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2003 SMM-005 An empirical investigation of marketing strategy quality in medical markets This is the first in a trilogy of papers reporting a five-year research project into marketing strategy making in medical markets. This paper...
