by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2003 SAI-003 Plans are nothing; planning is everything Dr Brian Smith puts the case for marketing planning – what it is, what it isn’t and how to explain it to non-marketing colleagues.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2003 SMM-006 Success and failure in marketing strategy making: Results of an empirical study across medical markets This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2003 SMM-005 An empirical investigation of marketing strategy quality in medical markets This is the first in a trilogy of papers reporting a five-year research project into marketing strategy making in medical markets. This paper...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2003 SAI-002 Ten steps to success Dr Brian Smith and Professor Malcolm McDonald reveal how to use Strategy Diagnostics to test the strength of your marketing strategy before it is implemented.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2002 SAI-044 Achieving Excellence in CRM This is a report of the Cranfield CRM Research Forum’s work in 2001/2, the first year of its operation. The work of the Forum is based upon a research programme that includes both primary...
