by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SAI-035 Remote control: understanding what drives your market Writing a strategic marketing plan often begins with situation analysis – the examination of what is going on in the market. Typically, marketers spend more time...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-030 Driven off course The greatest marketing strategy ideas cannot impact on sales if they are let down by poor implementation.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2006 SAI-046 From Data to Value This is a report of the Cranfield Customer Management Forum’s work in 2004/5. Few companies today would define themselves as anything other than knowledge-based. For knowledge-based marketers, the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-041 Building the foundations for effective CRM Is Customer Relationship Management an important strategic methodology or just another management fad that should be consigned immediately to the out-tray? Taking time to address some...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2002 SAI-040 Beyond the hype Dr Brian Smith and Dr Moira Clark outline the critical factors for successful customer relationship management. The trick, as ever, is to deduce the sense from the hype which, through a rigorous research...
