by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-010 Culture Couture Are pharmaceutical marketing departments helped or hindered by company culture? Dr Brian Smith found that successful culture change involves careful pruning, not a blunt axe.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
August, 2000 SMM-002 Achieving a market-led culture: A case study This paper describes a challenge common to many medical device companies, that of developing a market-led corporate culture in order to create sustainable competitive advantage....
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2007 SMM-028 Seek First to Understand Before we attempt to penetrate markets such as India and China, we must first understand how these cultures operate, suggest Dr Brian D. Smith and Abigail W. Jones
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2005 SMM-014 Power Nucleus Knowledge can bring you power, but only by understanding the creation of insight will you wield a potent influence. Research by Dr Brian Smith, Dr Hugh Wilson and Prof Moira Clark uncovers distinct entities...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-008 Making marketing happen: How great medical companies make strategic marketing planning work for them This is the third in a trilogy of papers reporting a five-year research project into marketing strategy making in medical...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2003 SMM-006 Success and failure in marketing strategy making: Results of an empirical study across medical markets This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in...
