by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2004 SMM-008 Making marketing happen: How great medical companies make strategic marketing planning work for them This is the third in a trilogy of papers reporting a five-year research project into marketing strategy making in medical...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
May, 2003 SMM-006 Success and failure in marketing strategy making: Results of an empirical study across medical markets This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2007 SAI-047 Justifying CRM projects in a business-to-business context: The potential of the Benefits Dependency Network Customer Relationship Management (CRM) projects often fail. Dr Brian Smith, Professor Moira Clark and Professor...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2004 SAI-045 Understanding the devil This is a report of the Cranfield CRM Research Forum’s work in 2002/3. The research agenda, shaped and agreed by the Forum’s members, was designed to further the group’;s aim to...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2008 SMM-034 Make your move Received wisdom has it that a first-mover – the first significant product in a class – has an advantage over its followers. This assumption drives pharma companies to push hard to launch sooner...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2007 SAI-025 What is Marketing Excellence? Dr Brian Smith looks at what marketing excellence is and how to get there.
