by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2007 SAI-024 Extraordinary performances from ordinary people What constitutes a great leader? The Venturer speaks to two leading business researchers (Dr Brian Smith and Professor Keith Ward) and finds out.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2005 SMM-012 Soak it up Understanding your customers requires more than immersing yourself in a pool of information on their habits. You need to squeeze the data in the right way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-004 Marketing Due Diligence Dr Brian Smith, Professor Malcolm McDonald and Professor Keith Ward reveal a new process which may help get marketing into the boardroom.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-026 Strategy Making: What works is what fits There isn’t an ideal way of making strategy. The best will fully rreflect a firm’s culture and external relationships.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
April, 2006 SMM-016 The Extra Mile We know that marketing excellence exists, so how are pharma companies expected to achieve it, and what are the differences between ‘normal’ and ‘excellent’ practices?
