by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-012 Punching above your weight Marketing text books are mostly written for mega-corporations who sell to consumers. But what about small businesses who have to sell to giant companies? Just follow nine steps to marketing...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2004 SAI-007 Risky business is on the decline Is your planned business strategy strong enough to win in a competitive market? To gain investor confidence directors need a way of demonstrating the true value of their business. New...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SMM-022 Excellence in medical marketing: Origins, definition and precursors The maturation of markets such as pharmaceuticals, medical devices and diagnostics means that superior strategic marketing skills are now a necessary...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2006 SAI-014 The Money Pit Many marketing strategies destroy shareholder value instead of creating it. In this interview in The Marketer, Dr Brian Smith and his co-authors of Marketing Due Diligence discuss the causes and cures for this...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-011 Tricky situation Anna Ronay of The Marketer asks Dr Smith about the divide between marketing theory and what happens in real companies. Have the textbooks have got it wrong, or is marketing really as misunderstood as it...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2002 SAI-044 Achieving Excellence in CRM This is a report of the Cranfield CRM Research Forum’s work in 2001/2, the first year of its operation. The work of the Forum is based upon a research programme that includes both primary...
