by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2007 SAI-022 Customer Orientation The Finnish Magazine ‘Factor’ interviews Dr Brian Smith about what customer orientation is – now and in the future.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2006 SMM-015 In Theory What should pharma marketers do when faced with the task of creating a successful international strategy with a new chemical entity that may not be a totally new, fully differentiated molecule? Clinging to industry...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2004 SMM-009 Out of Your Comfort Zone Five years of research into strategy making in medical markets shows that senior managers in medical industries continue to make weak strategies. Forget the text book approach and what you learned in...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-042 Why CRM stands at the crossroads Dr Moira Clark and Dr Brian Smith, leaders of the highly regarded Cranfield CRM Research Forum report on its latest findings, which reveal the much-maligned customer management tool is at a...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2002 SAI-001 Culture clash Corporate culture is the biggest barrier to effective marketing and attempts to manage it often fail. Dr Brian Smith reveals how ‘going with the grain’ is often the better way.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SAI-035 Remote control: understanding what drives your market Writing a strategic marketing plan often begins with situation analysis – the examination of what is going on in the market. Typically, marketers spend more time...
