by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2006 SAI-046 From Data to Value This is a report of the Cranfield Customer Management Forum’s work in 2004/5. Few companies today would define themselves as anything other than knowledge-based. For knowledge-based marketers, the...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
July, 2003 SAI-041 Building the foundations for effective CRM Is Customer Relationship Management an important strategic methodology or just another management fad that should be consigned immediately to the out-tray? Taking time to address some...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2002 SAI-040 Beyond the hype Dr Brian Smith and Dr Moira Clark outline the critical factors for successful customer relationship management. The trick, as ever, is to deduce the sense from the hype which, through a rigorous research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SMM-037 Life Cycle Feature article in Pharmaceutical Marketing Europe: How the pharmaceutical industry has to change to survive.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-029 Walking the line It’s not innovating that’s the most difficult – it’s creating value whilst innovating.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2004 SAI-006 Made to Measure Why is it that some companies make marketing happen and others don’t? What do the good companies do that the rest of us don’t? Great companies have learned how to mould strategic marketing planning...
