by Kall Kwik WGC | Mar 12, 2009 | Free Library
October, 2003 SAI-043 Customer relationship management: Coming of age CRM is plagued by reports of its failure and lack of visible returns. This article shares the results of important research which reveals that, while most fail, a few...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
November, 2002 SMM-004 The effectiveness of marketing strategy making processes: A critical literature review and a research agenda This paper contributes to the literature concerning the marketing strategy process. It reviews the extant...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2008 O2N-002 Calculated Risk Dr Brian Smith looks at why some business ventures are riskier than others. (Open University Money & Management blog)
by Kall Kwik WGC | Mar 12, 2009 | Free Library
March, 2007 SAI-023 Strategy is simple, not easy Dr Brian Smith unravels what strategy is and how to tell the good from the bad.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2005 SAI-012 Punching above your weight Marketing text books are mostly written for mega-corporations who sell to consumers. But what about small businesses who have to sell to giant companies? Just follow nine steps to marketing...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2004 SAI-007 Risky business is on the decline Is your planned business strategy strong enough to win in a competitive market? To gain investor confidence directors need a way of demonstrating the true value of their business. New...
