by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2002 SAI-040 Beyond the hype Dr Brian Smith and Dr Moira Clark outline the critical factors for successful customer relationship management. The trick, as ever, is to deduce the sense from the hype which, through a rigorous research...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
February, 2009 SMM-037 Life Cycle Feature article in Pharmaceutical Marketing Europe: How the pharmaceutical industry has to change to survive.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
January, 2008 SMM-029 Walking the line It’s not innovating that’s the most difficult – it’s creating value whilst innovating.
by Kall Kwik WGC | Mar 12, 2009 | Free Library
June, 2004 SAI-006 Made to Measure Why is it that some companies make marketing happen and others don’t? What do the good companies do that the rest of us don’t? Great companies have learned how to mould strategic marketing planning...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
September, 2000 SMM-003 Managing mergers and acquisitions: Lessons from the consolidation of the medical device and diagnostics industry This Clinica Report aids medical device and diagnostic industry managers by gathering, analysing and adding...
by Kall Kwik WGC | Mar 12, 2009 | Free Library
December, 2007 SAI-031 Measuring up The fashion for business metrics has led to many advances. But ‘balanced scorecards’ have their faults. Can we improve on the system? Dr Brian Smith and Professor Keith Ward...
