by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2003 RWM-011 Are you worth the money? Dr Brian Smith finds research to help marketers measure how marketing contributes to performance.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2002 RWM-002 Time to embrace complexity In seeking effectiveness, there is no single answer. Effectiveness lies in co ordinating sources of competitive advantage around the customer.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
February, 2009 SFP-008 Brave the jargon, embrace institutional theory Your company is wrapped in a knot of constraints and pressures, and it’s naive to try to manage without understanding this, says Dr Brian D. Smith as he looks at...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2008 JMM-017 JMM Research Watch Vol 8.2 A review of current research for medical marketers Journal of Medical Marketing Volume 8.2
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2004 RWM-020 Hot Stuff Dr Brian Smith studies the latest research into branding, a subject that continues to be a hot topic with marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2003 RWM-010 Are we getting it right? Marketing information systems tell us about past performance, but how are we performing in real time against competitors who seek the same investors’ capital?
