by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2005 JMM-006 JMM Research Watch Vol 5.2 A review of current research for medical marketers Journal of Medical Marketing Volume 5.2
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2003 RWM-009 Believing is seeing Beware your own perception; it is often biased.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
December, 2008 SFP-007 Promoting a Peaceful Workplace Conflict between departments costs money, wastes time and hinders strategy implementation. But we can reduce it and manage it if we understand it, says Dr Brian D. Smith
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2006 RWM-041 Pay attention, here comes the science bit Dr Brian Smith looks at research papers into the scientific and technological aspects behind marketing.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2004 RWM-018 Entertaining All-Comers Marketing is one discipline where you can’t afford to be siloed in your thinking. The latest research says marketers need to understand and juggle ideas from many business...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 SFP-006 Using the Wooden Spoon Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff’s 2×2 matrix for pharmaceutical marketers.
