by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2003 RWM-013 Ammunition for marketers How marketers can test and prove that their theories work.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
January, 2003 RWM-004 Marketing begins with an R New research that shows how relationship marketing has taken a central place in marketers’ thoughts.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2008 SFP-002 Just do it Unsuccessful firms believe the buy-in fallacy; successful firms don’t. They create a strong strategy, then they just do it.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 RWM-030 The Silo Myth In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2003 RWM-012 Making assumptions New research takes a look at accepted truths and obliterates a few industry myths. Dr Brian Smith wonders why we are so fond of generalisations.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2008 O2N-003 Marrying Companies Dr Brian Smith looks at mergers and acquisitions in the credit crunch. (Open University Money & Management blog)
