by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2005 RWM-031 Head for heights Dr Brian Smith discusses research that helps explain why marketing seems to be under-represented in the boardroom and how it can regain political weight by reconnecting marketing strategy to shareholder...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2004 RWM-023 Hello Shoppers It seems ironic that we know far more about the many activities that cost us money than we do about our single source of income – the customer. It seems appropriate therefore to look at what the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
August, 2008 SFP-003 Built on sand Why does much of the work of market analysts and management teams result in so much data but so little understanding?
by Kall Kwik WGC | Mar 13, 2009 | Free Library
May, 2006 RWM-037 Focused Minds Dr Brian Smith reviews some of the recent research into marketing accountability.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
July, 2005 RWM-030 The Silo Myth In this review of new research, Dr Brian Smith looks at the overlap between Marketing and Human Resources and discovers that these functions should ignore that overlap at their peril.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2004 RWM-022 Show me the money The marketer’s job is both strategic (deciding how to bring the money in) and tactical (deciding where to spend the marketing communications budget). This Research Watch focuses on the latter and...
