The Value of VRIO

September, 2008    SFP-005 The Value of VRIO Dr Brian Smith looks at resourced based theory and it’s application to pharmaceutical marketing.

Built on sand

August, 2008    SFP-003 Built on sand Why does much of the work of market analysts and management teams result in so much data but so little understanding?

Just do it

July, 2008    SFP-002 Just do it Unsuccessful firms believe the buy-in fallacy; successful firms don’t. They create a strong strategy, then they just do it.

Marrying Companies

July, 2008    O2N-003 Marrying Companies Dr Brian Smith looks at mergers and acquisitions in the credit crunch. (Open University Money & Management blog)

Hidden in books

June, 2008    SFP-001 Hidden in books Senior executives struggle with the implementation of strategy despite the fact that the answers they seek have been known in the field of management science for many years.