by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2006 RWM-042 Leader of the Pack Dr Brian Smith reviews an exceptionally rich crop of recent management research, covering management innovation, performance managerment, market orientation and tailoring of marketing...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
April, 2005 RWM-027 The Only Way You cannot practise marketing without using segmentation says Dr Brian Smith in this month’s review of recent research.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2004 RWM-019 Ready for the Quantum Leap Ideas and innovation sometimes cause as many problems as they solve; Dr Brian Smith reviews the latest research.
