by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2008 JMM-018 JMM Research Watch Vol 8.3 A review of current research for medical marketers Journal of Medical Marketing Volume 8.3.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
June, 2005 RWM-029 Taking care of business Despite the majority of companies and marketers working in non-consumer sectors, the idea persists that B2B marketing is less sophisticated than its B2C cousin. Dr Brian Smith considers the latest...
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2004 JMM-003 IJMM Research Watch Vol 4.3 A review of current research for medical marketers International Journal of Medical Marketing Volume 4.3
