by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-046 Across the Breadth A selection of recent academic research that illustrates the huge breadth of topics that marketers are expected to understand – covering everything from branding to forecasting, key account...
by Kall Kwik WGC | Aug 3, 2009 | Free Library
July, 2009 SMM-042 Research Roundup A look at recently published academic research affecting pharmaceutical marketing. Published in Pharmaceutical Marketing July 2009.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SFP-012 Keeping up with KOLs Dr Brian D. Smith looks at the origins and future of key opinion leadership.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 JMM-020 JMM Research Watch Vol 9.2 A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SMM-041 Myth, Reality & Requirements in Pharmaceutical Key Account Management Key Account Management (KAM) is an important approach to the development and maintenance of large accounts, especially in the mature market conditions...
by Kall Kwik WGC | Jun 25, 2009 | Free Library
May, 2009 SMM-040 Switching Paths For many sales people a few years into their career, the leap from sales to marketing can seem an attractive, perhaps even obvious, step. Yet, as a by-product of our research into how firms make and implement...
