by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SMM-041 Myth, Reality & Requirements in Pharmaceutical Key Account Management Key Account Management (KAM) is an important approach to the development and maintenance of large accounts, especially in the mature market conditions...
by Kall Kwik WGC | Jun 25, 2009 | Free Library
May, 2009 SMM-040 Switching Paths For many sales people a few years into their career, the leap from sales to marketing can seem an attractive, perhaps even obvious, step. Yet, as a by-product of our research into how firms make and implement...
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SFP-010 Segmentation: A marketing mirage? Segmentation is often the answer … except when it isn’t, says Dr Brian D Smith.
by Kall Kwik WGC | May 14, 2009 | Free Library
April, 2009 SMM-039 Complex Weave Value is created at the intersections of many different functions and knowledge domains, says Dr Brian D Smith in this article in Pharmaceutical Marketing Europe.
by Kall Kwik WGC | May 14, 2009 | Free Library
March, 2009 JMM-019 JMM Research Watch Vol 9.1 A review of current research for medical marketers Journal of Medical Marketing Volume 9.1.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
August, 2008 SFP-003 Built on sand Why does much of the work of market analysts and management teams result in so much data but so little understanding?
