by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-047 Good Idea In Theory Theory has a bad name among marketers. As the antonym to practical or realistic, it has become a pejorative term that we use to disparage any idea we think has little value. Yet, when we belittle it,...
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-045 Self Promotion Marketers should apply strategic marketing tenets to personal development for more lucrative and fulfilling careers.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-046 Across the Breadth A selection of recent academic research that illustrates the huge breadth of topics that marketers are expected to understand – covering everything from branding to forecasting, key account...
by Kall Kwik WGC | Aug 3, 2009 | Free Library
July, 2009 SMM-042 Research Roundup A look at recently published academic research affecting pharmaceutical marketing. Published in Pharmaceutical Marketing July 2009.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 SFP-012 Keeping up with KOLs Dr Brian D. Smith looks at the origins and future of key opinion leadership.
by Kall Kwik WGC | Aug 3, 2009 | Free Library
June, 2009 JMM-020 JMM Research Watch Vol 9.2 A review of current research for medical marketers. Journal of Medical Marketing volume 9.2
