by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 JMM-021 JMM Research Watch Vol 9.3 A review of current research for medical marketers. Journal of Medical Marketing volume 9.3
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SMM-043 Men from the Boys Research reveals that, despite its willingness, pharma is not meeting the criteria for strong KAM
by Kall Kwik WGC | Sep 17, 2009 | Free Library
July, 2009 SFP-013 Key Account Management: Always read the label Dr Brian D. Smith traces the origins of key account management and how it applies in pharmaceutical markets.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
May, 2009 SFP-011 Too much market focus can be a bad thing It may seem heresy to an MBA-trained executive, but too strong a market focus can be a bad thing.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-048 The Key to Success Pharmaceutical Marketing Europe feature article that discusses the effective management of an increasingly complex network of Key Opinion Leaders.
by Kall Kwik WGC | Sep 17, 2009 | Free Library
September, 2009 SMM-047 Good Idea In Theory Theory has a bad name among marketers. As the antonym to practical or realistic, it has become a pejorative term that we use to disparage any idea we think has little value. Yet, when we belittle it,...
