by Kall Kwik WGC | Jan 7, 2010 | Free Library
December, 2009 SAI-048 Maybe I Will, Maybe I Won’t The full title of this article, published in the Journal of Strategic Marketing, is Maybe I Will, Maybe I Won’t: what the connected perspectives of motivation theory and...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
July, 2009 O2N-006 Spot the Difference If I’m ever invited onto the Today programme and forced to come up with a sound bite about how to spot the difference between successful firms and failures, I think I’d have the answer: Beware...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
November, 2009 SFP-016 Overcoming “them and us” When we strongly identify with our group, we instinctively identify against people in other groups. However, this persistence of stone-age group identity thinking doesn’t help us in the...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
October, 2009 SFP-015 Time to put away childish things It is common to see experienced executives defending outmoded ideas with ferocious determination and irrationality. My research sheds some light on why otherwise intelligent people may...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
October, 2009 O2N-008 Inside the modern salesforce Business to Business (B2B) sales operations is very different from business to consumer (B2C) selling. The traditional salesperson is fast becoming obsolete but, as with many things in...
by Kall Kwik WGC | Nov 18, 2009 | Free Library
October, 2009 SMM-051 Culture Kaleidoscope Managing the myriad of perspectives within the marketing team is fraught with complications. It takes skill to manage cultural differences without too much conflict, but to do so is rewarded with better...
