by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 SFP-006 Using the Wooden Spoon Sometimes the original tools work better than new hi-tech gadgets. Dr Brian Smith considers the value of Ansoff’s 2×2 matrix for pharmaceutical marketers.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
October, 2006 JMM-010 JMM Research Watch Vol 6.3 A review of current research for medical marketers Journal of Medical Marketing Volume 6.3
by Kall Kwik WGC | Mar 13, 2009 | Free Library
December, 2005 JMM-008 JMM Research Watch Vol 5.4 A review of current research for medical marketers Journal of Medical Marketing Volume 5.4
by Kall Kwik WGC | Mar 13, 2009 | Free Library
March, 2005 RWM-026 Different Strokes Dr Brian Smith treads carefully as he sorts through the latest research on gender.
by Kall Kwik WGC | Mar 13, 2009 | Free Library
November, 2008 O2N-004 The Synergy Mirage Dr Brian Smith looks at how firms build synergy (Open University Money & Management blog)
by Kall Kwik WGC | Mar 13, 2009 | Free Library
September, 2006 RWM-040 The Missing Link Dr Brian Smith reviews an eclectic mix of research which concludes that competing depends on innovation based on knowledge management that is driven by managerial style.