The Value of VRIO

September, 2008    SFP-005 The Value of VRIO Dr Brian Smith looks at resourced based theory and it’s application to pharmaceutical marketing.

To boldly go

February, 2003    RWM-005 To boldly go Dr Brian Smith looks at research which could help you take brave steps into the unknown.

Built on sand

August, 2008    SFP-003 Built on sand Why does much of the work of market analysts and management teams result in so much data but so little understanding?